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- Profit First Secrets Every Entrepreneur Should Know!
Profit First Secrets Every Entrepreneur Should Know!
Profit First expert Rocky Lalvani shows owners how to pay themselves, fix cash flow, and grow sustainably with simple systems that make profit non-negotiable.

Who They Are
Rocky Lalvani is a Certified Profit First Professional and host of The Profit Answer Man. He helps owners build profit-driven businesses that pay the owner first, produce reliable cash flow, and scale with intention.
What They Do
Rocky implements Profit First systems—clear bank accounts, profit allocations, and simple dashboards—so leaders see where money goes, price correctly, set terms/deposits, and make confident decisions. He translates complex financials into plain English and actionable steps.
Why You Should Connect
For services:
If you’ve got sales but thin profit (or constant cash stress), Rocky installs a Profit First framework to stabilize cash, increase owner’s pay, and fund growth—without gimmicks or complex spreadsheets.
For networking:
Ideal partner for CPAs, bookkeepers, fractional CFOs, bankers, marketing agencies, and business coaches who want clients to execute plans profitably and qualify for financing with healthier cash flow.
Guest Links (hyperlinked in newsletter):
Website & Podcast: profitcomesfirst.com
Want to know more? Watch the full interview here

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