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Boost Business Success with Emotional Intelligence
Unlock business success with strategy and emotional intelligence! Faris Aranki shares insights on leadership, teamwork, and communication.

Unlocking Business Success with Emotional Intelligence: A Conversation with Faris Aranki
Today we meet Faris Aranki, the CEO of Shingeto Consulting. Faris has a unique journey starting as a high school teacher and later transitioning into the corporate world, where he became an expert in strategy and emotional intelligence. Now, through his consulting firm, he helps businesses and teams work more effectively by balancing IQ (intelligence), EQ (emotional intelligence), and FQ (focus quotient).
From Teacher to CEO: The Power of Adaptability
Faris’s story is a testament to the power of adaptability. Teaching high school math and economics took him around the world, from Latin America and South Asia to the Middle East and back to the UK. But it was during his time teaching at a rough London school that he learned one of his biggest lessons in leadership and communication you can’t expect others to change; you have to be the one to adapt.
This realization played a key role in his transition into corporate strategy consulting, where he applied the same principles he used in the classroom to help businesses bridge the gap between strategy and execution.
The Three Pillars of Business Success: IQ, EQ, and FQ
Through Shingeto Consulting, Faris developed a framework that helps teams improve effectiveness and achieve strategic success. He breaks it down into three key components:
IQ (Intelligence Quotient) – The foundation of any successful strategy. Smart thinking and good ideas are essential, but they’re not enough on their own.
EQ (Emotional Intelligence) – The ability to understand and manage emotions within a team, create buy-in, and foster a positive work environment.
FQ (Focus Quotient) – Having the discipline to stay focused, prioritize, and eliminate distractions that derail productivity.
Most leaders excel in one or two of these areas but often struggle with the third. Faris and his team work to identify the “wobbly leg” in a business and strengthen it, helping companies build well-rounded leadership teams.
Lessons for Entrepreneurs: How to Lead and Communicate Better
Many entrepreneurs and small business owners may not realize they need leadership skills, especially if they don’t have a large team. However, as Faris points out, leadership isn’t just about managing employees it’s about how you communicate, build relationships, and position yourself in the market.
Some key takeaways for entrepreneurs:
✅ Be an effective communicator – People don’t buy what you do; they buy how you make them feel. If you struggle to communicate your value, your business will struggle.
✅ Stop leading with “I” – Instead of talking about what you do, focus on what your clients need. Make conversations about them, not you.
✅ Stay consistent with business development – Don’t wait until you need clients to start networking. Build relationships every day.
✅ Surround yourself with the right people – A strong network and support system can make all the difference in business success.
Why Emotional Intelligence is the Key to Strategic Success
Too often, businesses create strategies based solely on intelligence (IQ) without factoring in team dynamics, emotional resilience, and execution focus. As a result, many strategies remain on paper instead of being successfully implemented.
By incorporating EQ and FQ, leaders can create strategies that:
✔ Engage and motivate employees
✔ Improve decision-making
✔ Enhance collaboration and productivity
✔ Adapt to change effectively
Faris’s approach has helped corporations like Amazon, Heineken, and global oil and gas companies improve their internal operations and team performance. But his lessons are just as valuable for small businesses, entrepreneurs, and startup founders.
Final Thoughts: Improve Yourself, Improve Your Business
Faris’s journey from teacher to CEO proves that leadership and strategy aren’t just about intelligence they’re about how well you adapt, communicate, and execute. Whether you’re running a large company, a startup, or working solo, improving your emotional intelligence and strategic focus can be a game-changer.
If you’re looking to improve team effectiveness, leadership skills, and business strategy, connect with Faris:
📌 Find Faris Here:
🔗 www.shiageto.com
🔗 www.linkedin.com/in/farisaranki
Watch The Full Interview Here:
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