Meet The Mastermind Behind Epic Charity Concerts

How Live Concerts Can Boost Fundraising: A Conversation with Norman Wasserman

When it comes to raising funds for nonprofits, creativity and entertainment go hand in hand. Today, we meet Norman Wasserman, the founder of Friend Entertainment USA, an event production company that specializes in organizing fundraising concerts and live entertainment events for charities. With over 36 years of experience, Norman has helped countless nonprofits raise money, increase awareness, and engage their communities through the power of music.

How It All Started

Norman’s journey into the world of charity concert production began unexpectedly in 1987. At the time, he was involved in a youth sports program for his children, coaching and serving on the board of directors. One evening, a friend suggested organizing a fundraising concert to support the program. Although Norman had never planned a show before, he took on the challenge. After an intense learning experience, the event was a success, and the board decided to do it again. From that moment on, Friend Entertainment USA was born.

Despite originally working in corporate recruiting, Norman discovered a passion for live event production and fundraising. Over time, he fine-tuned the process and built a business that helps nonprofits generate significant revenue while giving audiences unforgettable concert experiences.

Why Tribute Bands Are the Secret to Fundraising Success

One of the key strategies Norman has implemented over the years is using tribute bands instead of original artists. The reason? Affordability and accessibility. Booking a major act like Bruce Springsteen or Taylor Swift would be financially impossible for most nonprofits, but high-quality tribute bands deliver the same energy, music, and excitement at a fraction of the cost.

Some of the upcoming tribute shows Norman has booked include:

• Chicago Tribute

• Barbra Streisand Tribute

• Disco Show

• Bruce Springsteen Tribute

These well-known brand-name acts attract large audiences and increase event ticket sales while keeping production costs manageable for nonprofits.

The Impact of Live Concert Fundraisers

For nonprofits, the benefits of hosting a fundraising concert go beyond just raising money. A well-planned event can:
✅ Expand awareness – Live concerts attract people from outside the nonprofit’s immediate community, broadening its reach.
✅ Strengthen donor relationships – Bringing people together for an exciting event fosters stronger connections between donors and the cause.
✅ Create long-term engagement – A successful concert sets the stage for future fundraising efforts, keeping donors and supporters engaged.
✅ Offer a repeatable fundraising model – Many nonprofits return year after year to host another event, making it a sustainable revenue source.

Who Can Benefit from This Model?

Norman works primarily with small to medium-sized charities in social, medical, and religious fields. While large organizations may have the infrastructure to raise funds in multiple ways, smaller nonprofits often lack the awareness and donor base to sustain ongoing fundraising efforts. By hosting a live tribute concert, these organizations can maximize their impact with minimal upfront costs.

Lessons Learned from 36 Years in the Business

Reflecting on his journey, Norman shared a few key lessons for nonprofits looking to improve their fundraising strategies:

1. Treat your nonprofit like a business – Charities need to focus on marketing, donor relations, and long-term growth, just like any other organization.

2. Awareness is everything – If people don’t know about your nonprofit, they can’t support it. Live events create visibility and excitement.

3. Leverage the power of entertainment – People may come for the concert, but they leave with a deeper understanding of the cause.

How to Get Started with a Fundraising Concert

If you’re part of a nonprofit looking for innovative ways to raise money, a tribute concert might be the perfect game-changer. Norman and Friend Entertainment USA make the process simple by handling event production, booking talent, and ensuring a seamless experience.

To connect with Norman and learn how he can help your nonprofit, visit:
🌐 Friend Entertainment USA
📞 (631) 698-9696
📧 [email protected]

If you work with a charity, know someone in the nonprofit space, or want to support great causes through live entertainment, reach out to Norman and explore how a fundraising concert can transform your organization.

🎶 Let’s raise money, bring people together, and create unforgettable experiences through the power of music! 🎶

Watch The Full Interview Here:

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