How to Use Your Mortgage to Build Wealth

Learn how Certified Liability Advisor Geordan Waldman helps homeowners reduce debt, boost cash flow, and build wealth with smarter mortgage planning.

Author

Anthony Markey
March 24, 2025

Unlocking Financial Freedom Through Strategic Mortgage Planning with Geordan Waldman

Welcome back to I Know A Guy, today we meet Geordan Waldman, a Certified Liability Advisor and mortgage banker who specializes in helping homeowners reduce debt, maximize cash flow, and build long-term wealth.

From Physics to Finance

Geordan’s journey into the world of finance was anything but typical. With a degree in applied physics, Geordan began his career as a programmer for a Navy contractor. After realizing that a windowless room and a computer screen weren’t the right fit, he pivoted into web design and later managed his family’s personal training business. He even earned a master’s degree in gerontology. When COVID-19 hit, Geordan made a leap into the mortgage world and quickly carved out a niche helping homeowners make smarter financial decisions.

What Does a Certified Liability Advisor Do?

Unlike traditional financial advisors who manage assets, Geordan focuses on the other side of the balance sheet: liabilities. He helps clients manage debts like mortgages, credit cards, and auto loans in a way that reduces interest expenses and improves cash flow. His ultimate goal is to create financial strategies that empower homeowners to build wealth and achieve peace of mind.

Meet HomeSelect: A Game-Changing Mortgage Tool

One of the standout tools Geordan uses with his clients is the HomeSelect loan. This innovative first-position HELOC (home equity line of credit) functions alongside an FDIC-insured checking account. By leveraging incoming cash flow to reduce interest costs, homeowners can potentially pay off their mortgage in 8-12 years instead of 30.

Key Benefits of HomeSelect:

  • Saves hundreds of thousands in interest

  • Builds home equity faster

  • Offers liquid access to that equity without refinancing

  • Provides greater flexibility and financial safety

In the 20+ years it’s been around, there have been zero reported foreclosures on this type of loan.

Common Financial Mistakes Homeowners Make

Geordan sees a few major patterns that harm financial health:

  • Racking up consumer debt (especially credit cards) while ignoring available home equity

  • Getting trapped by "golden handcuff" low-interest mortgages from the pandemic era

  • Focusing on mortgage rates instead of monthly cash flow, which truly affects lifestyle

He encourages homeowners to think less about interest rates and more about how their money is flowing each month and whether it's helping them grow or holding them back.

Ideal Clients & Power Partners

Geordan works best with homeowners who are serious about their money and want to optimize their finances. His most synergistic referral partners include financial advisors and insurance agents who help clients build wealth and protect assets. Because Geordan works on the liability side, his services do not compete with asset managers.

Real Impact in Real Lives

In one powerful example, Geordan helped a couple three years away from retirement strategize around their property equity. By renting out their home instead of selling and using a HomeSelect loan, they stood to gain an additional $500,000 in savings and equity growth. This is the type of financial clarity Geordan brings to the table.

Get in Touch with Geordan Waldman

Want to learn more about smart mortgage planning and how to reduce debt strategically? Connect with Geordan:

You can also text him directly at (853) 683-4777 or join one of his informative webinars by visiting the "More" tab on GoHomeSelect.com.

Watch The Full Episode Here