Turn Your Business Into a Media Powerhouse and Stand Out Online

Empowering Entrepreneurs Through Storytelling, Strategy, and Media

Welcome back to I Know A Guy, today we meet Gresham Harkless Jr., the founder of Blue 16 Media, CB Nation, and Blue Star Franchise. With a deep passion for helping entrepreneurs, Gresham has spent over a decade creating media, marketing, and franchise solutions that support business growth. He shares insights on entrepreneurship, podcasting, marketing strategy, and finding the right business model that fits your unique strengths.

From Family Newspapers to Media Empire

Gresham's entrepreneurial spirit began early. As a military brat, he created a family newspaper to stay connected with loved ones. That drive for connection and storytelling never left. Today, Gresham runs multiple ventures that focus on elevating entrepreneurs through digital marketing, strategic content, and business visibility.

The Power of Media and Marketing

One of Gresham's core beliefs is that every business is a media company. Whether it's through blogging, podcasting, social media, or face-to-face networking, your story and visibility matter. Gresham emphasizes the importance of understanding your audience, identifying your unique superpowers, and strategically choosing the right media mix to reach your goals.

1600+ Podcast Episodes and Counting

As the host of the I Am CEO podcast with over 1,600 episodes, Gresham has interviewed countless business owners and entrepreneurs. His podcast is more than a show it's a relationship-building tool, a marketing engine, and a platform for sharing wisdom. He encourages new podcasters to focus on connection over perfection and use podcasting to build meaningful relationships.

Helping Others Find Their Franchise Fit

Through Blue Star Franchise, Gresham helps aspiring entrepreneurs find franchise opportunities aligned with their personalities, goals, and lifestyles. With access to hundreds of brands across dozens of industries, his team uses assessments and strategy to match people with the right business opportunities.

Advice for Entrepreneurs

Gresham urges entrepreneurs to "run their own race." Instead of comparing yourself to others, lean into what makes you unique. Identify your strengths, stay consistent, and don't be afraid to pivot. He also stresses the value of networking, not just for sales but for learning, support, and collaboration.

Connect With Gresham

Ready to start or grow your business, explore franchise opportunities, or improve your visibility? Connect with Gresham at iamgresh.com. You’ll find links to his podcast, media services, franchise guidance, and more.

Watch The Full Interview Here