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How to Sell Value Instead of Products | Sultan Semlali

Value Coach & Value Engineering Director @ Sitecore & host of the "Digital Explained to my Mom" podcast

Author

Anthony Markey
January 07, 2025

Welcome back to I Know A Guy!

In this episode, Anthony interviews Sultan Semlali, founder of The Value Coach and leader of the global value consulting team at Sitecore, a digital experience platform powering some of the world's top websites. Sultan shares his expertise in helping sales professionals and businesses focus on value over product features, offering insights into effective sales strategies, customer-centric approaches, and the importance of understanding client needs. Tune in to discover how to elevate your sales game and deliver real impact for your clients.